Email Marketing 101: Creating the Perfect Template
While it may seem obvious to just create an email template that looks like your website, that’s actually only part of the solution when solving your email marketing problem. In fact, there are many best practices for creating your ideal Ezine template!
Here are the tips you need to create the email template that will make you stand out from your competitors:
1. Make sure it’s branded. You want customers to instantly recognize your Ezine as yours, so don’t just use the color scheme from your website and call it a day. You need to make sure your company logo and—preferably—your picture are prominently featured. Remember, "people buy people," so make sure they know you!
2. Promote your expertise. If you post blogs, articles, and press releases on your website (which is always a good idea), make sure to push that content through in your Ezine. An Ezine and social media are two of the easiest ways to share your knowledge with existing clients and maintain a consistent relationship, so make sure you include space for them in your template.
3. Include a Call-To-Action. Give people some hook that encourages them to go to your website and ask for more information from you. This could be a free chapter from a book, a free special report, or whatever else you want to offer. You will want to change it up occasionally, so that people continue to be intrigued.
4. Don’t forget social media. Make sure you include a logo that links to all your social media profiles to continue remind people to follow you on social media for the most recent updates. You don’t want this to be a one-time thing, because you just never know when someone is going to join any particular social media site, and you don’t want them to forget to follow you!
5. Show off your credentials. If you’ve written a book, been in a magazine, or been on TV, don’t forget to give that information priority placement! After all, this information not only gives credence to your expertise, but it also helps you stand out from the competition!
6. Make sure it looks good on mobile. Over half of all emails are now checked on a mobile device, so you need to test and make sure your email template works on more than just a desktop computer. If it’s cumbersome to read your Ezine on a smartphone, there’s a good chance your email will just end up in the trash folder.
7. Don’t forget unsubscribe links. A “clear and conspicuous” opt-out option is required to be in compliance with the CAN-SPAM Act of 2003, so make sure it’s easy to find. Also, make sure opting out is a quick and simple process to ensure people don’t just report you as spam. If you get too many spam reports, you can be blacklisted by providers, and your emails won’t go through for that provider.
So there you have it: the seven things you need to keep in mind when designing your email template. Have any questions? Get in touch today!