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Could You Benefit From a New Domain Extension?

Web.com has recently released 50 new domain extensions, giving business owners and experts a whole slew of new options to choose from when setting up their websites. Instead of the standard options like .com, .org, and .net, site owners can now choose from a wide range of options, including .guru, .tips, and .training. Many of the new extensions will be of particular interest for small business owners.

How could this benefit you? For starters, it gives you further options for branding your business. If you’re a business coach who specializes in helping people set up systems for their business, having the domain business.systems could help you get a leg up on the competition, both in terms of an easy to remember URL, and in search engine friendliness. Health.tips or weightloss.tips are further examples of domains to get in on quickly.

Also, if you once came up with a great URL for your website, only to be disappointed to find that the .com, .net, and .org versions of the URL were no longer available, now is your chance to get the very best URL for your business. If your preferred URL contains one of the new extensions, even better.

At the very least, you’ll want to register for appropriate domains that contain your name (like lindsaydicks.me), especially if you have a very common name! You certainly don’t want your competition picking those up.

Of course, because the standard domains will remain the most popular (at least for the time being), you can now scoop up the domains most relevant to your business for less than you’ll be able to in the future. However, domains are just now in pre-registration, so if there’s a lot of interest, that can drive the price up. If multiple people request the same domain, it can also send the domain into auction, where you’ll need to bid for it!

Now, this is a topic you’ll need to keep an eye on for a while, as more domain extension are scheduled to role out in the future. The Internet Corporation for Assigned Names and Numbers (ICANN) will be rolling out another set in 10 to 12 months. The organization, which currently handles Internet governance issues such as top-level domain assignment, has 1,930 new extensions planned.

If you need help choosing the best new URLs for your brand, don’t hesitate to get in touch with me today!

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