Instagram has jumped on the train with Twitter and released their new interactive feature, Instagram Poll Sticker.
Instagram now allows you to add a question with two […]
Facebook is truly a notable advertising product that offers useful analytics to monitor user engagement, effectiveness of campaigns, demographics…the list goes on. This wealth of information gives […]Read More
Creating social media profiles is an absolute MUST when it comes to your online marketing strategy. Social Media is a great way to expose your business […]Read More
What is Google Trends? It’s a unique and useful tool that keeps track of what people want to know about. As a business owner this tool […]Read More
Ok, so you’ve started a blog, but now you’re stuck on figuring out how to get people to read it. Although a good blog starts with […]Read More
If Facebook has become boring and monotonous for you to update, you can bet that your followers are probably thinking the same thing. Social media is […]Read More
Search engine optimization is important for business owners to include in their marketing strategy. Optimizing your web and blog content makes your website more visible to […]Read More
What is “User Engagement Metrics” and why should you be tracking it? User Engagement Metrics allow you to see what your visitors to the website are […]Read More
Being a business owner you’re constantly busy! You barely have enough time to juggle all of what’s being demanded from you, so it’s understandable that you […]Read More
Is social media posting taking up too much time out of your day? Have you tried scheduling your social media posts in advance? When scheduled social […]Read More
Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are on the rise and present a valuable marketing opportunity for all business owners. It allows […]Read More
Your videos need to be mobile friendly. People consume a great deal of video content on their mobile devices, and this is a trend that will […]Read More
It takes a bit of time and practice to master video marketing, but it’s not hard to do at all. Along the way, you’ll make mistakes […]Read More
As business owners we don’t always have enough time in our day to manage our never-ending to-do lists. Luckily we have plenty of programs and tools […]Read More
A website can be the first impression a potential client has of you, so it’s important to design a site that functions properly and gives visitors […]Read More
Hashtags, when used correctly, can be a key player for your social media marketing strategy. They allow your content to be discoverable and connect you with […]Read More
Having just a presence on social media is not enough in today’s marketing world. To have a strong and effective social media strategy it is important […]Read More
As a business owner you have many things to juggle on a daily basis, so it makes sense that you might struggle to get all your […]Read More
If you’re looking to increase sales and strengthen your relationship with existing clients, then email marketing can be the most effective marketing tool no matter what […]Read More
If you’re looking to improve your social media engagement and communication with your audience, then Facebook Live Video might be worth a try.
Similar to Periscope, MeVee, […]
Instagram is one of the most popular social networks with over 500 million monthly active users, so if your business is not using it, then you […]Read More
There are now three things that are certain in life: Death, taxes, and Google changing their search algorithms.
It shouldn’t be surprising that the company is always […]
The good news is that your blog has taken off successfully. The bad news? It’s hard to keep up with the following. It may be time […]Read More
Is your website gaining you customers or losing them for you?
As a small-business owner, you face many hurdles large companies don’t face – limited budget, […]
Although it can be deceptively easy, email marketing is a powerful tool. Done correctly, it will generate leads, improve customer loyalty and contribute to a powerful […]Read More
Over the last few years, Snapchat has seen incredible growth as a social media platform. According to BusinessofApps.com, Snapchat has over 100 million active users and […]Read More
ConvinceandConvert.com called 2016 the ?Year of Video Marketing,? and web traffic studies have shown audiences are straying away from traditional blog posts toward video content. Keep […]Read More
It?s all about the ROI right?
Sure! But on your website, it?s not JUST about making a sale. What about those not ready to buy quite yet? […]
Are you having challenges gaining subscribers with your media content? Consider the tool called ConvertPlug to add pop-ups and inline forms to your website, encouraging new […]Read More
Over the last couple of years, the growing trend of interactive content has been increasing and it?s expected to continue through 2016. Gone are the days […]Read More
Traffic generation is a hot topic in regards to internet marketing. However, when you start to break down the components that make this all up, you […]Read More
Look online for what marketers think about content marketing, and I won?t be in the minority when I say that ?content is king.? They say that […]Read More
In 2012, two college students created Snapchat at Stanford University. Since it?s debut, Snapchat has reached an audience of over 100 million viewers and is continually […]Read More
We all know the importance of having a photo to accompany text, whether on a website or blog posting. However, finding the perfect photo can be […]Read More
Video was one of the most popular content marketing formats in 2015- with good reason. According to a 2016 study conducted by Aberdeen Group on video […]Read More
In your digital marketing strategies, you may have seen a rise in questions-based searches and the use of long-tailed key words? what does this mean? Further […]Read More
Are your archives full of blogs, PowerPoint presentations, and other media that are just collecting dust, despite it’s continued relevancy?
Older content may not be ready to […]
Ever considered an ad on Instagram? With a community of over 400 million users (making it one of the world’s largest social media platforms), Instagram ads […]Read More
Have you heard? Rumor has it that Facebook will be launching a new Artificial Intelligence “Bot” within their Messenger app next week at their F8 conference. […]Read More
Have you ever considered thought about meme marketing? Memes are images that reference popular culture with an image and a few lines of text that is […]Read More
Twitter Analytics offers a lot of useful information: they collecting data on your mentions, profiles visits, and followers. No Analytics will enable you to learn even […]Read More
On February 18, Facebook introduced the concept of Facebook Instant Articles: a new platform that will be available to all content publishers starting in April. What […]Read More
Do you have some older posts or content ideas that didn’t get their due credit? Repurposing content is growing trend in 2016, many marketers are finding […]Read More
A great way to drive traffic to your website is creating a quiz. Quizzes are a benefit to bring more people to your site, pique interest […]Read More
In the social media universe, it is often necessary to keep your messages brief. This has brought about an explosion of Internet specific acronyms used to […]Read More
For the average user, Hootsuite is a free and very convenient service used to manage your social media accounts. You can schedule posts, view your Home […]Read More
We all know by now that Facebook can be a great marketing tool for your company (not to mention free). You’re able to engage with your […]Read More
This a simple concept, but we’ve found that with Facebook’s change to Timeline format, this feature went unnoticed by many people. Because of the change to […]Read More
As one of the fastest growing social media sites (they hit 10 million unique vistors per month faster than any website ever) and with its referral […]Read More
In last week’s Tuesday Training we wrote about measuring your influence in social media outlets through a website called Klout.com. The application gathers information about your […]Read More
Klout.com is a website that measures a person’s influence in social media. To be more specific, it measures how people interact with your content and how […]Read More
If you’ve never heard of Help A Reporter Out (HARO), you’ve probably been missing great Public Relations opportunities. The company functions as a middle man between […]Read More
Our last two training sessions have been dedicated to this important practice. As more people continue to migrate their social interactions to sites like Facebook and […]Read More
Last week we discussed the importance of this practice. In today’s communication climate, the customer service storms are taking place on Facebook and Twitter instead of […]Read More
Social media sites are where people go to speak their mind on anything from the brand of coffee they’re currently drinking to their political affiliations. Instead […]Read More
When Twitter first started it was mostly a way to put out little bits of information about your or your thoughts. And not much else. Over […]Read More
We’ve consistently discussed that social media is a necessity for businesses these days. And if you choose to tackle these monsters alone, it can be especially […]Read More
Keywords are an extremely important part of search engine optimization. These are the words that Google (or your other favorite search engine) uses to determine whether […]Read More
Twitter can be one of the best tools when it comes to providing your clients with great customer service. Why? —Because it’s personal and it’s fast. […]Read More
With over 845 million users, Facebook is the world’s largest social networking site, and with over 53 million WordPress sites in the world, WordPress is one […]Read More
What is Pinterest?
Pinterest is the world’s fastest growing social media platform to ever grace the interner, reaching more than 10 million followers faster than Twitter and […]
What is Pinterest?
Pinterest is the fastest growing social media platform ever, reaching more than 10 million followers faster than Twitter or even Facebook. "Trending" images (with […]
WordPress Plugins are prepackaged codes that you can install to add unique features and functions to your WordPress website! Thousands of WordPress Plugins are available to […]Read More
Hosting your own Twitter Chat can be an excellent way to interact with your clients and other business professionals. It will give you the opportunity to […]Read More
Twitter can be the key to effectively promoting your business through social media! With Twitter, you can host Tweet Chats, facilitate conversations to grow your business, […]Read More
The rising popularity of social media platforms such as Twitter, Facebook, Flickr, Pinterest, LinkedIn, and YouTube present a valuable opportunity for business owners.
But before we get […]
If you are like most business owners (myself included), you are always looking for ways to take your company to the next level. Whether it […]Read More
By now, I’m sure you’ve heard the term "blog." If not- you might possibly be living under a rock 🙂 Although I have no doubt you […]Read More
Just released today it seems that Google is using outside human raters (in part).
Google’s Amit Singhal said they asked raters questions like "Would you be […]
So, when checking my rankings today after Google’s recent announcement about article syndication I came across some interesting results for my name…
Now- I had seen Tweets […]Read More
Although I do still see some articles (on page 3) that were distributed using some of the article syndication sites that got knocked yesterday- the biggest […]Read More
(in case you want to know how we’re changing our strategy do to recent Google changes- this is the email I sent to all my clients […]Read More
The key to customer conversion is simple: Remove the word “no” from the equation, offer options to entice the fence sitters, and make it easy to […]Read More
You don’t need to be a professional publicist or marketing expert to write effective online press releases. Writing a press release for online distribution is a […]Read More
There are many benefits to using flash on your sites, but there are also drawbacks. The pros and cons need to be weighed carefully when deciding […]Read More
Here’s the biggest misconception I get when talking about PR. People still think that today’s world of online PR is the same as it has always […]Read More
A story my father wrote about me and one of my first business lessons…
“Teaching your children seems to be getting harder these days. I don’t […]
I have been blessed with a wonderful family, all of which I admire and strive to be more like. My father is my mentor… and in […]Read More
If you are on Facebook, you may have seen a change this week. No longer are you a "fan" of a company fan pages (such as […]Read More
Whether you’re a novice or expert on the Internet, you probably use social media on a daily basis (if not hourly if you are @brianhorn @davidbullock […]Read More
With the social networking sites growing at alarming rates, everyone is jumping in and working towards learning social media marketing and how it can be used […]Read More
By now I’m sure you’ve all heard the buzz about Google’s new personalized search results (although not really new, they have been beta testing for a […]Read More
I was speaking with a friend the other day, and we were laughing over something he said in passing that was taken a little deeper than […]Read More
So, it’s that time of year again… we all start receiving massive amounts of both Holiday cards in the mail as well Holiday emails. Today, I […]Read More
I came across this article today that I found interesting and thought I would share: “Social Media: Frequently Asked Questions from Small Business Owners”.
In this article […]
I was monitoring my Google Alerts this morning and I came across this article that I thought I would share with everyone.
Check it out: 25 Social […]
A friends and client emailed me the other day about out Twitter designs that we have done for ourselves and some other clients… which got me […]Read More
Nick (@nicknanton) came across this GREAT YouTube video about the “Social Media Revolution” and I thought I would share it with all of you.
It definitely […]
As I am writing this blog, I am on the plane heading to NY to join the rest of the America’s Premiere Experts for our Celebrity […]Read More
While updating my Facebook profile today, I was prompted with an event that Starbucks was putting on. The event was for a free pastry on July […]Read More
So I’m at Subway the other day… a pretty regular part of my routine and I see the message below. Do you think they meant me? […]Read More
Last week Google announced that they are once again changing their ever mysterious, ever changing, "algorithm " by which they assign their top rankings.
The change in […]
Each month I try and share with you the latest tips and tricks for SEO, online marketing and promoting your business. This month, at the urging […]Read More
So I came across an article the other day that gives you an all encompassing list of SEO factors for your website and what REALLY affects […]Read More
There is always a discussion on which is better: organic rankings in the search engines or pay-per-click advertisements. My answer: what are you trying to accomplish? […]Read More
I recently got my copy of this month’s No BS Report by Dan Kennedy. And as usual there was an Internet Update in there by Derek […]Read More
For those of you still not quite sure what we do 🙂 Check out the article below where Nick Nanton is interviewed by Dr. Marlene Siersema […]Read More
Google: the great search engine mystery. How do you get your news picked up by Google News? Unfortunately, Google doesn’t publish a manual on the things […]Read More
When developing your business, one of the biggest things to consider is you brand. A brand as defined by Wikipedia is "a collection of images and […]Read More
Month after month we share our online secrets with you… well, they’re not really secrets, because we want you to know them, but I’ll stick with […]Read More