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How to Use Instagram’s New Poll Feature

Instagram has jumped on the train with Twitter and released their new interactive feature, Instagram Poll Sticker.
Instagram now allows you to add a question with two […]

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The Basics to Facebook Page Insights

Facebook is truly a notable advertising product that offers useful analytics to monitor user engagement, effectiveness of campaigns, demographics…the list goes on. This wealth of information gives […]

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5 Steps For a Successful Social Media Profile

Creating social media profiles is an absolute MUST when it comes to your online marketing strategy. Social Media is a great way to expose your business […]

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3 Ways to Use Google Trends

What is Google Trends? It’s a unique and useful tool that keeps track of what people want to know about. As a business owner this tool […]

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Tips to Grow Your Blog Audience

Ok, so you’ve started a blog, but now you’re stuck on figuring out how to get people to read it. Although a good blog starts with […]

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The Top Tips to Keep Facebook Interesting

If Facebook has become boring and monotonous for you to update, you can bet that your followers are probably thinking the same thing. Social media is […]

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SEO Checklist For Your Blog Posts

Search engine optimization is important for business owners to include in their marketing strategy. Optimizing your web and blog content makes your website more visible to […]

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How to Track User Engagement with CrazyEgg

What is “User Engagement Metrics” and why should you be tracking it? User Engagement Metrics allow you to see what your visitors to the website are […]

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The Top 3 Priorities For Your Social Media Sites

Being a business owner you’re constantly busy! You barely have enough time to juggle all of what’s being demanded from you, so it’s understandable that you […]

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How to Create and Schedule Social Media Posts Through HootSuite

Is social media posting taking up too much time out of your day? Have you tried scheduling your social media posts in advance? When scheduled social […]

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4 Tips to Build Trust and Credibility Through Social Media

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are on the rise and present a valuable marketing opportunity for all business owners. It allows […]

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Making Your Videos Mobile Friendly

Your videos need to be mobile friendly. People consume a great deal of video content on their mobile devices, and this is a trend that will […]

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7 Common Video Marketing Mistakes to Avoid

It takes a bit of time and practice to master video marketing, but it’s not hard to do at all. Along the way, you’ll make mistakes […]

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How to Choose The Right CRM For Your Business

As business owners we don’t always have enough time in our day to manage our never-ending to-do lists. Luckily we have plenty of programs and tools […]

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Common Web Design Mistakes To Avoid

A website can be the first impression a potential client has of you, so it’s important to design a site that functions properly and gives visitors […]

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How to Use Hashtags The Right Way For Your Marketing Strategy

Hashtags, when used correctly, can be a key player for your social media marketing strategy. They allow your content to be discoverable and connect you with […]

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Using Polls For Your Social Media Strategy

Having just a presence on social media is not enough in today’s marketing world. To have a strong and effective social media strategy it is important […]

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New Social Media Tools to Try in 2017

As a business owner you have many things to juggle on a daily basis, so it makes sense that you might struggle to get all your […]

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4 Ways You Are Not Using Your Email Marketing Effectively

If you’re looking to increase sales and strengthen your relationship with existing clients, then email marketing can be the most effective marketing tool no matter what […]

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Why Facebook Live Video Should Be a Part of Your Marketing Plan

If you’re looking to improve your social media engagement and communication with your audience, then Facebook Live Video might be worth a try.
Similar to Periscope, MeVee, […]

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How to Use Instagram Multiple Image Posts to Grow Your Business

Instagram is one of the most popular social networks with over 500 million monthly active users, so if your business is not using it, then you […]

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mobile search

Get Ready for the Mobile Search Evolution

There are now three things that are certain in life: Death, taxes, and Google changing their search algorithms.
It shouldn’t be surprising that the company is always […]

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Blogging Team

How to Build a Blogging Team

The good news is that your blog has taken off successfully. The bad news? It’s hard to keep up with the following. It may be time […]

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website

Give Your Small Business a Big Impact with an Updated Website

Photo Credit:Flickr/AutomotiveSocial
Is your website gaining you customers or losing them for you?
As a small-business owner, you face many hurdles large companies don’t face – limited budget, […]

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How To Avoid Email Marketing Pitfalls

Although it can be deceptively easy, email marketing is a powerful tool. Done correctly, it will generate leads, improve customer loyalty and contribute to a powerful […]

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Snapchat: Could YOU REALLY Use It In Your Business?

Over the last few years, Snapchat has seen incredible growth as a social media platform. According to BusinessofApps.com, Snapchat has over 100 million active users and […]

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Adobe Spark Video

ConvinceandConvert.com called 2016 the ?Year of Video Marketing,? and web traffic studies have shown audiences are straying away from traditional blog posts toward video content. Keep […]

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Optimizing the Conversion Rate on Your Website

It?s all about the ROI right?
Sure! But on your website, it?s not JUST about making a sale. What about those not ready to buy quite yet? […]

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Convert Plug

Are you having challenges gaining subscribers with your media content? Consider the tool called ConvertPlug to add pop-ups and inline forms to your website, encouraging new […]

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Interactive content marketing is here to stay

Over the last couple of years, the growing trend of interactive content has been increasing and it?s expected to continue through 2016. Gone are the days […]

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How To Navigate Social Media For Traffic Generation

Traffic generation is a hot topic in regards to internet marketing. However, when you start to break down the components that make this all up, you […]

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How To Leverage Content Marketing For Any Website

Look online for what marketers think about content marketing, and I won?t be in the minority when I say that ?content is king.? They say that […]

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How to connect with Snapchat followers

In 2012, two college students created Snapchat at Stanford University. Since it?s debut, Snapchat has reached an audience of over 100 million viewers and is continually […]

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Unsplash

We all know the importance of having a photo to accompany text, whether on a website or blog posting. However, finding the perfect photo can be […]

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Video Marketing

Video was one of the most popular content marketing formats in 2015- with good reason. According to a 2016 study conducted by Aberdeen Group on video […]

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Voice Searches

In your digital marketing strategies, you may have seen a rise in questions-based searches and the use of long-tailed key words? what does this mean? Further […]

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content

Repurposing content

Are your archives full of blogs, PowerPoint presentations, and other media that are just collecting dust, despite it’s continued relevancy?
Older content may not be ready to […]

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Advertising on Instagram

Ever considered an ad on Instagram? With a community of over 400 million users (making it one of the world’s largest social media platforms), Instagram ads […]

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Your New Assistant Could Be Coming to a Phone Near You!

Have you heard? Rumor has it that Facebook will be launching a new Artificial Intelligence “Bot” within their Messenger app next week at their F8 conference. […]

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Meme Marketing

Have you ever considered thought about meme marketing? Memes are images that reference popular culture with an image and a few lines of text that is […]

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Using Twitter Events to Your Advantage

Twitter Analytics offers a lot of useful information: they collecting data on your mentions, profiles visits, and followers. No Analytics will enable you to learn even […]

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Facebook Instant Articles

On February 18, Facebook introduced the concept of Facebook Instant Articles: a new platform that will be available to all content publishers starting in April. What […]

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Repurpose content on LinkedIn

Do you have some older posts or content ideas that didn’t get their due credit? Repurposing content is growing trend in 2016, many marketers are finding […]

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Creating a Social Media Quiz

A great way to drive traffic to your website is creating a quiz. Quizzes are a benefit to bring more people to your site, pique interest […]

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40 Social Media Marketing Acronyms Revealed [Infographic]

In the social media universe, it is often necessary to keep your messages brief. This has brought about an explosion of Internet specific acronyms used to […]

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1-8-13 Tuesday Training: How to use Hootsuite Efficiently

For the average user, Hootsuite is a free and very convenient service used to manage your social media accounts. You can schedule posts, view your Home […]

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1-1-13 Tuesday Training: How to Cross-Sell with Facebook

We all know by now that Facebook can be a great marketing tool for your company (not to mention free). You’re able to engage with your […]

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12-18-12 Tuesday Training: How to "Highlight" something on Facebook

This a simple concept, but we’ve found that with Facebook’s change to Timeline format, this feature went unnoticed by many people. Because of the change to […]

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12-11-12 Tuesday Training: How to Tackle Pinterest for your Business

As one of the fastest growing social media sites (they hit 10 million unique vistors per month faster than any website ever) and with its referral […]

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11-20-12 Tuesday Training: How to Get Your Klout Score

In last week’s Tuesday Training we wrote about measuring your influence in social media outlets through a website called Klout.com. The application gathers information about your […]

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11-13-12 Tuesday Training: How to Get Your Klout Score

Klout.com is a website that measures a person’s influence in social media. To be more specific, it measures how people interact with your content and how […]

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10/30/12 Tuesday Training: No Such Thing as Free PR? An Introduction to HARO

If you’ve never heard of Help A Reporter Out (HARO), you’ve probably been missing great Public Relations opportunities. The company functions as a middle man between […]

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10/23/12 Tuesday Training: How to Respond to Negative Feedback on Social Media Sites – Part 3

Our last two training sessions have been dedicated to this important practice. As more people continue to migrate their social interactions to sites like Facebook and […]

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10/16/12 Tuesday Training: How to Respond to Negative Feedback on Social Media Sites – Part 2

Last week we discussed the importance of this practice. In today’s communication climate, the customer service storms are taking place on Facebook and Twitter instead of […]

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10/09/12 Tuesday Training: How to Respond to Negative Feedback on Social Media Sites – Part 1

Social media sites are where people go to speak their mind on anything from the brand of coffee they’re currently drinking to their political affiliations. Instead […]

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10/02/12 Tuesday Training: How to Tweet @ Someone

When Twitter first started it was mostly a way to put out little bits of information about your or your thoughts. And not much else. Over […]

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09/25/12 Tuesday Training: How to Find Relevant Content Ideas for Your Social Media Sites

We’ve consistently discussed that social media is a necessity for businesses these days. And if you choose to tackle these monsters alone, it can be especially […]

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09/18/12 Tuesday Training: How to Choose Keywords for your Website

Keywords are an extremely important part of search engine optimization. These are the words that Google (or your other favorite search engine) uses to determine whether […]

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07/24/12 Tuesday Training: How to Use Twitter for Customer Service

Twitter can be one of the best tools when it comes to providing your clients with great customer service. Why? —Because it’s personal and it’s fast. […]

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07/17/12 Tuesday Training: Integrating Facebook With WordPress

With over 845 million users, Facebook is the world’s largest social networking site, and with over 53 million WordPress sites in the world, WordPress is one […]

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07/10/12 Tuesday Training: Using Pinterest For Business: Keywords, Hashtags, and Links!

What is Pinterest?
Pinterest is the world’s fastest growing social media platform to ever grace the interner, reaching more than 10 million followers faster than Twitter and […]

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07/03/12 Tuesday Training: Happy Pinning! How to Add a "Pin it" Button

What is Pinterest?
Pinterest is the fastest growing social media platform ever, reaching more than 10 million followers faster than Twitter or even Facebook. "Trending" images (with […]

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06/26/12 Tuesday Training: How to Install a WordPress Plugin

WordPress Plugins are prepackaged codes that you can install to add unique features and functions to your WordPress website! Thousands of WordPress Plugins are available to […]

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06/19/12 Tuesday Training: How to Host a Tweet Chat!

Hosting your own Twitter Chat can be an excellent way to interact with your clients and other business professionals. It will give you the opportunity to […]

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6/12/12 Tuesday Training: Crafting a Hashtag

Twitter can be the key to effectively promoting your business through social media! With Twitter, you can host Tweet Chats, facilitate conversations to grow your business, […]

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Use Your Social Media Presence to Increase Credibility and Establish Yourself as an Expert

The rising popularity of social media platforms such as Twitter, Facebook, Flickr, Pinterest, LinkedIn, and YouTube present a valuable opportunity for business owners.
But before we get […]

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Seven Ways Your New Website Will Revolutionize Your Business

If you are like most business owners (myself included), you are always looking for ways to take your company to the next level. Whether it […]

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Building Your Business Blog Empire

By now, I’m sure you’ve heard the term "blog." If not- you might possibly be living under a rock 🙂 Although I have no doubt you […]

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March 4, 2011- Google is using outside human raters.

Just released today it seems that Google is using outside human raters (in part).
Google’s Amit Singhal said they asked raters questions like "Would you be […]

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Who Said Your Tweets Don’t Matter?

So, when checking my rankings today after Google’s recent announcement about article syndication I came across some interesting results for my name…

Now- I had seen Tweets […]

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How Google’s Recent Change has Changed my Rankings

Although I do still see some articles (on page 3) that were distributed using some of the article syndication sites that got knocked yesterday- the biggest […]

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Ah- the changes of Google

(in case you want to know how we’re changing our strategy do to recent Google changes- this is the email I sent to all my clients […]

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conversion

Online Customer Conversion: Concepts That Increase Sales

The key to customer conversion is simple: Remove the word “no” from the equation, offer options to entice the fence sitters, and make it easy to […]

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publidity trick

Simple Publicity Tricks

You don’t need to be a professional publicist or marketing expert to write effective online press releases. Writing a press release for online distribution is a […]

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Should You be Using Flash on Your Website?

There are many benefits to using flash on your sites, but there are also drawbacks. The pros and cons need to be weighed carefully when deciding […]

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Online PR NOT the Same as Offline PR

Here’s the biggest misconception I get when talking about PR. People still think that today’s world of online PR is the same as it has always […]

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Business Lessons from an Early Age

A story my father wrote about me and one of my first business lessons…
“Teaching your children seems to be getting harder these days. I don’t […]

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A Break from Social Media Marketing…

I have been blessed with a wonderful family, all of which I admire and strive to be more like. My father is my mentor… and in […]

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Facebook "Likes"

If you are on Facebook, you may have seen a change this week. No longer are you a "fan" of a company fan pages (such as […]

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Do You Have a Social Media Game Plan?

Whether you’re a novice or expert on the Internet, you probably use social media on a daily basis (if not hourly if you are @brianhorn @davidbullock […]

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Social Media Marketing Quick Tip: Be Yourself!

With the social networking sites growing at alarming rates, everyone is jumping in and working towards learning social media marketing and how it can be used […]

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Personalized Search Results, What Does This Mean for You?

By now I’m sure you’ve all heard the buzz about Google’s new personalized search results (although not really new, they have been beta testing for a […]

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Lessons from a friend about Personal Branding

I was speaking with a friend the other day, and we were laughing over something he said in passing that was taken a little deeper than […]

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People buy People- please don’t forget your picture in your marketing!

So, it’s that time of year again… we all start receiving massive amounts of both Holiday cards in the mail as well Holiday emails. Today, I […]

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Social Media: Frequently Asked Questions from Small Business Owners

I came across this article today that I found interesting and thought I would share: “Social Media: Frequently Asked Questions from Small Business Owners”.
In this article […]

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25 Social Media Sites for Entrepreneurs

I was monitoring my Google Alerts this morning and I came across this article that I thought I would share with everyone.
Check it out: 25 Social […]

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5 Things you MUST have in your Twitter Profile!

A friends and client emailed me the other day about out Twitter designs that we have done for ourselves and some other clients… which got me […]

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Social Media Revolution

Nick (@nicknanton) came across this GREAT YouTube video about the “Social Media Revolution” and I thought I would share it with all of you.
It definitely […]

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“Skip Intro”

As I am writing this blog, I am on the plane heading to NY to join the rest of the America’s Premiere Experts for our Celebrity […]

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GREAT use of Social Media to get customers in the door!

While updating my Facebook profile today, I was prompted with an event that Starbucks was putting on. The event was for a free pastry on July […]

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Subway’s New Cell Phone Policy

So I’m at Subway the other day… a pretty regular part of my routine and I see the message below. Do you think they meant me? […]

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Google’s New First Page Ranking Criteria

Last week Google announced that they are once again changing their ever mysterious, ever changing, "algorithm " by which they assign their top rankings.
The change in […]

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“Where Everybody Knows Your Name”

Each month I try and share with you the latest tips and tricks for SEO, online marketing and promoting your business. This month, at the urging […]

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List of Ranking Factors For Designing A High Traffic Website!

So I came across an article the other day that gives you an all encompassing list of SEO factors for your website and what REALLY affects […]

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Organic or Pay-Per- Click?

There is always a discussion on which is better: organic rankings in the search engines or pay-per-click advertisements. My answer: what are you trying to accomplish? […]

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Derek Gehl’s Top Directory List

I recently got my copy of this month’s No BS Report by Dan Kennedy. And as usual there was an Internet Update in there by Derek […]

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Nick Nanton Speaks About Celebrity Branding

For those of you still not quite sure what we do 🙂 Check out the article below where Nick Nanton is interviewed by Dr. Marlene Siersema […]

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How to Get YOUR News on the Google Radar

Google: the great search engine mystery. How do you get your news picked up by Google News? Unfortunately, Google doesn’t publish a manual on the things […]

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Want people from around the world bidding to design YOUR logo?

When developing your business, one of the biggest things to consider is you brand. A brand as defined by Wikipedia is "a collection of images and […]

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Where Do I Start When Writing Content for My Website?

Month after month we share our online secrets with you… well, they’re not really secrets, because we want you to know them, but I’ll stick with […]

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