Organic or Pay-Per- Click?There is always a discussion on which is better: organic rankings in the search engines or pay-per-click advertisements. My answer: what are you trying to accomplish? Like most things, it depends.
Well with stats like that, why would you ever use PPC? Here are a couple reasons: Time. PPC can be instantaneous and can jumpstart your website traffic. Organic campaigns can take 3 months (and sometimes longer depending on your competition). So, if you have a short amount of time or a seasonal business PPC might be better suited for your goals. Cost. If you are working on a tight budget PPC will always cost less. PPC allows you to limit your campaign to as much or as little as you want to spend. And by limiting your keyword and keyword phrases to those that bring the most qualified traffic you can operate your campaign on a smaller budget. Testing. PPC is a great way to test headlines and keywords to see what pulls better for your niche and your market. You cannot do this with organic SEO. By setting up different ads with different headlines you can easily see in a day which resonates more with visitors and which drives more traffic to your site. So, it really does depend what you’re looking for. For long term appeal- organic is the way to go. For short, quick tests- PPC is a better option. If you’re looking for some resources for finding your keywords and helping develop PPC campaigns here are a couple:
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 Success Stories Want to hear Ka-ching again? Well, if your website’s dead, not making money and you don’t how to fix it – good news, there’s an answer.
Call Lindsay Dicks and her staff at CelebritySites!
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It’s more than a website – it’s a complete, pedal to the metal, marketing strategy! And, it’s more than worth the little ’shot’ to the ego.
One last thing…forget generalities – check this out! Our site was basically ‘dead in the water’ until Lindsay and her gang turned it into an interest grabbing, marketing platform.
NOW, we enjoy 1st page ranking on, not one, but THREE of our main keywords. Our website went from an online brochure to a virtual “living, breathing, marketing machine!”
Yeah, we like the folks at CelebritySites.com a lot. YOU will too!
- Daniel J. Liebrecht Clean Guru LLC
I’ve been through 7 web developers over the years, and I quite honestly have never had someone so reliable as Lindsay and Nick. In my local MasterMind Group, the biggest issue we had for well over a year was finding quality website developers. Now, about 5 or 6 of the people in my group use Lindsay and Nick and hardly anyone else ever complains about websites anymore. I used to have a staff member do the things they’re doing (or at least, so I thought)… trouble is, she NEVER did them as well as Lindsay and Nick and I paid her MORE than I pay them. We’re very well placed now for all of our key search terms — I think we have 6 or 7 webpages in the top ten on Google’s first page for those terms. They might not be the cheapest around, but NO ONE else has turned things around faster or monetized our investment better than they have. Don’t worry about Nick’s role and him being a lawyer – he’s a unique individual, a true entrepreneur that has his hand in many things. Very few of my vendors I make glowing statements about… but for these two, I’d make my endorsement nuclear! You’d be truly silly to try anyone else. Normally website developers are either coders (technicians with no understanding of marketing) or marketers (with no understanding of technical issues that help online marketing), but never both – these two are the first I’ve ever found that are BOTH. Just trust me on this.
- Chris Hurn, CEO
Mercantile Capital Corporation
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December 10th, 2009 at 1:41 pm
There's no doubt that organic search listings will perform better than PPC, however, for a company or business that doesn't have either the:
(1)Means (staffing, technology)
(2) Expertise
Depending on the market and desired keyword phrase, acquiring a top 5 organic search result in Google can be an uphill battle. You can certainly use PPC to jump start your marketing efforts, but I wouldn't base a business model on it as it probably won't be sustainable.
January 14th, 2010 at 12:59 am
hello, I found your blog from yahoo and read a few of your other posts.They are awesome. Please keep it up!!