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Back to the Basics: Why Blogging is Important

Sometimes when people hear the suggestion to create a blog, they just shrink away. They think it will be too time-consuming, they think no one will read it, they think it’s a waste of time … However, it’s none of things, or at least, it doesn’t have to be.

A blog doesn’t need to be time-consuming at all. If you write what you know and what you care about, the words should come relatively easily. Now, that’s not to say that there won’t be new developments in your field that you’ll need to research on occasion, but realistically, you’ll need to do that research whether you put it in blog form or not. One of the benefits of putting it in a blog is that it allows your clients to see that you’ve done your research, instead of just hoping you have.

If blogging isn’t something you enjoy, try hiring someone or having someone on your staff write blogs for you. Many people have a ghostwriter to help them share their ideas and expertise with the world.

Another important reason to have a blog is to boost your Google search results the natural. Writing quality blog content about subjects your current and potential clients are interested in is a great way to cover a variety of topics (a.k.a a variety of long-tail keywords) that people are searching for. It also shows people searching for someone in your field in your area that you know what you’re talking about, and that you stay up-to-date on the latest news.

Getting traffic to your blog doesn’t have to be very complicated either. One of the easiest ways to do this is to push it out via your social media profiles. It’s important to have social media profiles on LinkedIn, Facebook, Twitter, Google+ and any other site that’s relevant to your field, and one reason it so that you can share your new content with your followers.

Once you’ve shared it with your existing followers on social media, share it on social bookmarking sites like StumbleUpon, Reddit, Delicious, and Technorati, among the many others that are out there. While this may seem time-consuming, it can actually be done quite quickly once you get used to the sites. Just make sure you use the keywords people are most likely to be searching for (i.e. retirement vs. your company name), and you’ll get your expertise in front of those who need it.

Devoting an hour or two a month to creating and sharing blogs can be extremely valuable to your business. While you shouldn’t expect results overnight, you’ll start to build up your credibility and Google search results over time. An added bonus: once you create a blog, the benefits don’t go away after a week, or a month. A blog can continue to bring you traffic and new leads years after it’s written, if the content is still relevant.

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