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A New Option for E-Commerce: Pinterest & Shopify’s ‘Buyable Pins’

Few sites can rival Pinterest visitor engagement with visual-content Thanks to "Buyable Pins" a new advertising option offered by Pinterest & E-Commerce platform Shopify.com, small business owners, artists, retailers and anyone who sells online can "pin" their products to boards that feature everything from recipes, crafts, apparel, handmade goods and virtually any conceivable interest or hobby.

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Buyable pins are linked back to their seller’s product page where it can be purchased through Shopify’s checkout. According to Shopify, if you have an online store with Shopify, you can start selling on Pinterest by adding the Pinterest sales channel in your Shopify admin.

Compared to traditional cost per click campaigns and search engine marketing, Pinterest’s Buyable pins offer a much more visceral appeal to potential customers in a much different mindset than the typical online shopper on a fact-finding search for the lowest price discount on a particular item that they already had in mind.

Here are some online consumer stats regarding Pinterest transactions that are sure to make you consider selling your products on Shopify.

The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.
A major driver of online traffic: Pinterest is the #2 overall source of all social media traffic to Shopify stores.
2M people pin product pins per day. That’s 20x more than there are daily shoppers at the Mall of America.
93% of Pinterest users use the platform to plan purchases.
Orders from Pinterest on mobile devices has increased by 140% in the last two years, and orders from non-US countries has increased 130% from 2013 to 2014.

VIDEO: Searching for Buyable Pins:

If you aren’t yet a Shopify merchant and would like to sell using Buyable Pins, you’ll need to sign up for an online store with Shopify and set up the Pinterest sales channel.

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