6 Steps for a Digital Spring Cleaning
Spring has sprung and closets everywhere are getting a seasonal cleaning, but closets aren’t the only place to de-clutter. No, I am not pointing out the mess in your guest room. I am talking about the chaos on your website.
When you built your website, I am sure you had great intentions of staying on top of it. But unless you hired an online marketing agency to watch over your site, like your closet, over time your website probably took backseat to running your business. While it is understandable, it isn’t good. Your website is your digital connection to the world; you have to keep it in good working order. So, let’s shake out the cobwebs and clear out the clutter.
1) Check links. There is nothing more annoying then visiting a website and finding broken or misdirected links. It flat-out looks like you don’t care. Click on every link on your site and make sure it takes you where it should.
2) Check contact info. Is your contact info readily available on EVERY page? You never know when someone is going to decide they have seen enough and they are ready to contact you to sign up, don’t make them search for your contact info, put it everywhere. (And, of course, make sure the info is correct.)
3) Make sure your services are up-to-date. If you list services on your site make sure they are current. I can’t tell you how many times I have inquired about a service listed on a website only to find out that service is no longer offered. If you don’t offer it, remove it. Got new stuff, add it.
4) Check your prices. If you list the price of those services, make sure your rates are current. There is nothing worse then someone finding a cheaper price on your website only to be told they are looking at an old rate list.
5) Add your social media links. Do you Tweet? Do you have a Fan Page? Tell people about it. Include social media icons with links to encourage visitors to stay in touch with you. (Tip from a social media agency, if you still haven’t gotten into the social media scene, get there.)
6) Got news? How old is the "current" news on your site? More than six months? Surely something has happened in the past few months that’s worth sharing. (If there really is nothing newsworthy, maybe you need to do something! Not sure what to do, hire an online marketing agency to help.)
We know it’s hard to stay on top of everything you do for your business, so give your website a good spring cleaning and get it back to where it needs to be to make you money. After that, if you are still concerned that you aren’t able to keep up with it, consider consulting with a social media agency to help you stay on top of your digital presence. Don’t let you site go another year before you check to make sure everything is ship-shape.