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3 Ways to Use Google Trends

What is Google Trends? It’s a unique and useful tool that keeps track of what people want to know about. As a business owner this tool allows you to understand what keywords and topics you need to be focusing on in order to drive traffic and strike your audience’s attention.

Take a look at these three ways to use Google Trends in your marketing strategy:

Content Ideas:

If you’re struggling coming up with content ideas then Google Trends is a great way to brainstorm! Simply plug in some terms that are related to your business and the services you provide and check out what is trending. You can also view related and rising terms to get more ideas for future posts.

Creating content with trending topics gives you a better chance of higher engagement as well as traffic.

Content Calendar:

Sometimes creating a content calendar can seem like a daunting task, but Google Trends can simplify this. Google Trends is able to show you patterns of when certain topics are most popular. This allows you to create a calendar and produce trending content at the right time.

Website Keywords:

Google Trends makes it easy for you to stay up to date on what is and what is not trending so you are able to make adjustments that are best for your business strategy.

It’s important to check up on the keywords and key phrases on your website. Ever so often enter your keywords into Google Trends to make sure none are trending downward. If any are then now is the time to consider changing them up.

You can also use Google Trends to see what keywords and phrases are trending to get a better idea of what you should be using for your website.

 

Google Trends is a free resource that every business owner should be utilizing and these are just a few ways it can help you understand your target audience’s behaviors and interests and improve your marketing strategy!

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