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3 Valuable Apps for Social Media Optimization

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Earning attention on social networks is more challenging than ever. Without the proper tools to optimize your images and videos, competitors will overshadow your presence on the most coveted online real estate that is social media news feeds.

Below are three apps you should be using to ensure your social media posts gain as much attention as possible on news feeds.

1. Photo Editing Apps. (Example Given: PhotoGrid)

photogrid app download previewcollage

With photo editing apps and collage makers such as PhotoGrid, you can add text to images and produce collages. Since many of your fans may not take the time to flip through an entire album, a collage presentation of your images is an alternative to ensure that your images are all immediately seen in the timeline.

IMG_5577Another advantage of photo editing apps is the ability to add text over images and graphics with a call to action or website.  As social media users scroll through their news feeds at fast speeds, images trump text for gaining attention, therefore images with text are the ideal content to pitch your product, content or service.

A new trend with video posts on social media is the use black frames with white descriptive text above and below the movie. This format initiated with still images and became known as the "MEME" format. With video editing apps such as Movie Maker, you can add text above and below your video. When you add text to your video, use a short & concise description of the video’s subject and content.

2. Video Editing Apps.(Example Given: Movie Maker)

movie maker example

A new trend with video posts on social media is the use black frames with white descriptive text above and below the movie. This format initiated with still images and became known as the "MEME" format. With video editing apps such as Movie Maker, you can add text above and below your video. When you add text to your video, use a short & concise description of the video’s subject and content.

LIGHTS EXAMPLE

3. Facebook Page Manager App.

facebook pages app exampleMobile management of Facebook pages on a browser or the standard Facebook app is extremely limited. While the current version of Facebook’s pages manager app doesn’t receive rave reviews, it does provide page admins with important insights including the reach of a post (organic reach and paid reach), and it also gives administrators the ability to boost posts on their page. With these controls at your fingertips, you can leave your pc or mac with the peace of mind knowing that important adjustments are still possible on the run.

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