3 Reasons to Prioritize Mobile Site Optimization
Today marks the debut of the iPhone 6S, which means you’ll be seeing more Apple fanatics raving about their new gadgets. Small business owners and marketers should note that the iPhone 6S release signals more than a milestone for Apple, it’s the latest step toward smartphones becoming a larger focal point of our attention throughout our daily routines.
Days such as today are the perfect occasion to ask yourself if your mobile site is as user-friendly and intuitive as possible. If you don’t have a mobile website or you haven’t made mobile website optimization a priority, consumer surveys show that you will lose the vast majority of your visitors to competitors with better mobile sites.
Below are three crucial reasons why your mobile site should be optimized as soon as possible:
- On average, smartphones are viewed at least 150 times per day.
The average smartphone user checks their phone at least 150 times per day. Assuming the average person is awake 17 hours per day, that means their phone is checked 8.8 times per hour. (Source: Kleiner Perkins Caufield & Byers Internet Trends Report, 2013.)
Consider the time, money and energy your advertising and marketing team devotes to print, radio and television, none of which are viewed as frequently throughout an average day as a consumer’s smartphone. To ensure your service or product has the most exposure to the consumer as possible, you must ensure it’s discovered and easily viewable on mobile web format.
- If your mobile site isn’t user-friendly, visitors will head to a competitor’s site.
Google reports 91% of of users will stay not on a mobile site or app if it doesn’t satisfy their need to find information or navigate quickly, and 30% of users surveyed said they immediately go to another company’s mobile site or app for what they need. (Source: Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, online smartphone users 18+)
- Smartphones are the modern equivalent of a "daily paper" in morning routines.
According to Google’s consumer survey from August, 2015, 68% of Smartphone users told Google that they check their phone within 15 minutes of waking up in the morning. (Source: Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, online smartphone users 18+.)
Don’t expect smartphone usage to decline anytime soon. Pew Research reported that 64 percent of U.S. adults own a smartphone, up from 35% in 2011. If you need help with mobile site optimization, contact us at CelebritySites.com