12-4-12 Tuesday Training: How to Keep Facebook Interesting
If Facebook has become boring and monotonous for you to update, you can bet that your followers probably agree. And they’re probably long gone. Social media is all about keeping things interesting and up-to-the-minute.
A page full of status updates is not interesting. It’s a newspaper. And newspapers aren’t popular anymore – for a reason. People don’t want long stories full of heavy text. They want to be able to interact. Pictures that grab their attention. Things they can comment on. Enter you, the business, longing to interact with customers and prospects. So how can you keep Facebook interesting so you can interact with your customers? We put together a few simple reminders to help.
- Pictures – Didn’t we already say this? Yes. Because it’s 2x important. Statistics show that people love pictures. More than updates and more than videos. What do you think made Pinterest so popular, a social media site that revolves around pictures? It was pictures.
- Event pictures – Cocktail parties, events at your office, volunteer outing for your staff.
- Full staff photos – maybe post your company card as an image wishing your followers a Merry Christmas?
- Memes – What’s a current trend, picture or joke going around the internet? Maybe you can relate it to your field and make a funny joke for your followers.
- Caption contest – Invite your followers to caption a photo you put up.
- Products or services – Is there an interesting way you can take pictures of your products and services for Facebook?
- Polls (Facebook now calls them "Questions") – Yes, your followers are allowed to comment on just about everything you put on Facebook. But will they? Maybe not. Polls are a way to actively engage your customers and seek out their opinions.
- Let your customer decide – Thinking of providing a free workshop on real estate? Do a poll – are people more interested in learning about short sales or getting a first-time home-buyer lecture?
- Has something recently happened in your industry that affects your customers? See how they feel about it.
- What do you wish you knew about your consumers – Sometimes it’s best to just ask! You’ve got a free market research opportunity right at your fingertips.
- Milestones – Don’t forget about these. Just what they sound like, they represent noteworthy moments in your business’s timeline. These posts show up in different format than most people are accustomed to viewing so they can be attention-grabbing and interesting. In addition, they give your follower a special sense of involvement in the growth of your company.
- Did your company change locations or add a new office this month? Make it a milestone! It shows you’re expanding and thriving. And don’t you want to get the word out about where your customers can come see you?
- Is your company acquiring another? Posting a milestone about it will inform your followers and can help the customers from the newly acquired company to feel valued and involved.
- What is your company celebrating? Share it with your Facebook followers!
So what kinds of pictures can I post?
What kind of polls can I post?
What are some examples of milestones I can post?
Remembering to incorporate these different kinds of posts into your status updates and links can make a huge difference in your followers’ engagement with your page. It livens it up and provides visual and content variety creating all kinds of interest in your posts.
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